Microsoft's been consistently cagey about whether or not they'll make their own phone hardware, Xbox-and-Zune-style, but today at a Windows Mobile roundtable today, Robbie "Not Glacial" Bach put it straight: It's not happening. Officially.
Which is odd, considering the sheer persistence—and substance—of rumours about "Pink" phones, which they've clearly been considering, at the very least. On Pink, Bach clammed up:
We're not going to discuss the rumours, or discuss any of the things you might see or might read.
So what about a co-branded phone, made by a separate ODM? Could that explain Pink? Are there any plans for that?
Yes, we announced that today, it's called the Windows Phone.
Sassy! Of course, an official denial of an unannounced product shouldn't be taken as gospel — Microsoft isn't in a position to admit too much now. But I can't help but this these flat denials will sound a little funny when Pink phones show up on shelves.