There’s a fair chance this is a joke. Dear god, tell me this is a joke. Apparently dismayed by legions of counterfeit corn flakes, Kellogg’s has developed a laser to etch “Kellogg’s” into individual flakes.
Indications this may be a joke:
1. I’m not totally sure you can laser-etch corn.
2. There’s no way Kellogg’s has or deserves a monopoly on flakes of corn.
3. A Kellogg’s “food technologist” claims that “in recent years there has been an increase in the number of other brands trying to capitalise on the popularity of Kellogg’s corn flakes”. Corn flakes are not a new invention, you guys. Why the sudden popularity?
4. Corn flakes requires tons of sugar to be palatable anyway, and the combination of sugar and milk is sure to erase the delicate laser etching.
5. This appeared in the Daily Mail, which I don’t know anything about — but it is British, and my damnable xenophobia has convinced me that all British publications not called the Guardian are lying tabloids.
6. LASER-ETCHED CORN FLAKES LASER-ETCHED CORN FLAKES.