Barnes & Noble has a leg up on the Kindle, since they’ve got over 700 brick-and-mortar stores in which to sell their Nook reader. But B&N will only be selling the Nook in certain stores, pushing delayed-gratification online sales instead.
In a strategy that seems needlessly drawn out, BN is pushing the sales of Nook to be mostly online, and the stores that don’t have the hardware in stock will instead order it for you online, to be shipped to your home. Each store will have one demo unit, but in many stores, you’ll have to wait for online shipping after trying it out. Why they’ve chosen to go this route is a mystery to me — why would they want to add an extra step for consumers? We’re not sure yet exactly which stores will be getting Nooks (or why — maybe a supply issue?); it’s not a huge deal but it can’t help the Nook’s chances. [Paid Content]