Apple ads are usually quite good. Sometimes, however, they are so bad that you would like to bitchslap the copywriter. When the headline is "Start a personal relationship at the office", you know it's going down hill from there.
Actually, it doesn't only go just downhill. It ends in a dark, smelly pothole: "And learn more about the office relationship that can free you up for other affairs." And there you were, thinking that Mad Men promoted bad men stereotypes.