Sony's new XBR10—known overseas as as the ZX5—is their new flagship. It heralds the return of LEDs that the XBR9 skipped, but is sidelit. That means it's skinny, but doesn't do localised background dimming. *Tears!*
It does, however, stream 1080p from a wireless source. That and the clear plastic block design—appearing as if the panel is suspended in a thin block of Lucite, like a visible LCD version of Han Solo—mean it's guaranteed to look oh so purdy hanging on a wall and from the side. What remains to be seen is how good the XBR10 looks compared to the XBR8. (The obscenely over-engineered set from two generations ago looked better to reviewers than the XBR9.)
The set has a few more things going for it, too. Like DLNA media streaming, YouTube, Amazon on Demand and "later in the fall, Netflix". (There are also other services, but I have no doubt they'll be of lesser value than the ones I mentioned.) It plays 24p content and has 240Hz tech, which interpolates three frames for every one (a tech that no one can see.) And it'll have the cross media interface.
The thing about the XBR8 was that it was expensive; the picture quality alone could not justify the $US3000-$4000 cost. So, how does a wireless set like this one get away with costing $US4500 and $US5000 for 46 and 52-inch flavours?
SONY ADDS SUPER SLIM EDGE-LIT LED MODELS TO BRAVIA HDTV LINE New XBR10 LCDs Feature 1080p Wireless High Definition Leaving the Cables Behind
ATLANTA (CEDIA Booth # 1409), Sept. 9, 2009 – Sony today introduced a new line of ultra-thin BRAVIA™ LCD HDTVs featuring an advanced edge-lit LED backlight and exceptional contrast ratio of over 1,000,000:1.
The XBR10-series models also deliver full 1080p wireless transmission of high definition signals from a separate media box to a receiver embedded in the TV, allowing source components to be placed out of sight.
"BRAVIA is on the cutting edge of television technology and the XBR10 series pushes the limits of industry-leading, innovative features," said Jeff Goldstein, vice president of the television business for Sony Electronics. "Not only will this TV look striking when hanging on a wall, the wireless feature clears the clutter of components and messy tangles of unsightly wires, allowing you to hide components away across the room."
The XBR10 models also feature an Ethernet connection allowing them to directly access Sony BRAVIA Internet Video content using an existing broadband network. The platform offers one of the largest selections of free and premium movies, TV shows, sports, music and more from an array of partners like, Amazon Video on Demand, YouTube®, Slacker Internet Radio, and, later this fall, Netflix.
Bravia Internet Widgets, powered by the Yahoo! Widget Engine, also expand and personalise the TV experience by adding on-screen applications that provide such information as weather reports, stock information, financial news, Twitter, and additional content.
The full HD 1920 x 1080 progressive (1080p) models also feature Sony's Motionflow™ 240Hz technology, which delivers exceptionally crisp and detailed images with natural motion. The Motionflow algorithm goes beyond traditional 120Hz technology by quadrupling the frame rate of conventional LCD TVs and interpolating three new frames.
The models are Digital Living Network Alliance (DLNA®) compliant, enabling easy access to digital photos, music, and video stored on a PC or other DLNA server using the XMB® interface and the TV's remote control. They also offer a USB input for displaying digital photos or playing digital video and music files from a USB storage device.
Other notable features include: BRAVIA Engine™ 3 24p True Cinema™ xross media bar™ (XMB)with enhanced 3D favourites Menu Internet powered TV Guide Onscreen
BRAVIA Sync™ 4 HDMI inputs RS232C Single PC, component, composite and component/composite selectable inputs