Kraft Abandons iSnack 2.0. Thank God.

Screen shot 2009-09-26 at 5.46.16 PMThis just heard over ABC radio while running a hands-on with an OXX music box. Apparently, Kraft is so displeased with the public reaction to the name that they've chosen to change it. Well... colour me surprised. Confirmation of this act of mercy as it becomes available.

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