The Onion brings us in its usual style a tale of woe, in which a team of international experts predicts that the combined awfulness of humankind's descent into tastelessness will reach its lowest point at 3.22pm today.
Here's a taste of the story.
Experts predict that the penultimate catastrophe will occur at approximately 7:15 p.m. Thursday night, when the social networking tool Twitter will be used to communicate a series of ideas so banal they will instantaneously negate the three centuries of the Renaissance.
Actually, we get this. We get this in a big way. Only this week we witnessed a marketing concept so banal its greatest conceit was the company responsible thinking we might actually believe the scenario being presented to us.
And if you think what we speak of is Microsoft's Windows 7 marketing videos... well, you got it one.
So the question of the day is this. What would you nominate as humankind's greatest cultural, technological or social shame? Please try to rise above "Apple's hockey-puck mouse". Dig deep, people. Dig deep.