The first Zune HD commercial came out today, and it’s an extremely brief look (more like a list, really) at a few of the PMP’s main features. I really like the Zune HD, but this ad doesn’t get me excited.
This is especially disappointing not just because the Zune HD is a great device that deserves a great commercial but also because Microsoft is definitely capable of pumping out interesting, memorable advertising. This older Zune ad has great visuals, a killer soundtrack (“Lake Michigan” by Rogue Wave) and a high adorability factor. The new Zune HD ad glosses over the killer design of the device and very prominently (and mysteriously) features “Games”, accompanied by a racing game that definitely isn’t actually available.