The Zune HD's mysterious Apps menu, which will definitely have games at launch and could very well provide something more, was poked and prodded en masse this weekend during a Best Buy preview event. Even so, the mystery remains.
Indeed, while our tipster could see the Apps menu beckoning them to smudge the screen with an eager fingerprint, their attempt to access the secrets within were met with disabled Wi-Fi and a definitive no-go. We kind of know games will reside there already, but an overall App Store-esque experience wouldn't surprise anyone should that be what lies beyond the top level Zune HD Apps menu.
More images and video at Engadget, where there was apparently an unconfirmed mention of a Zune HD SDK. Intriguing! [Thanks, Jarnet]