Windows Mobile Wants In The iPhone App Action, Literally

Windows Mobile Wants In The iPhone App Action, Literally

The last few app store launches we’ve seen were plagued by the same problem: a dearth a stuff that’s at all new, or that anyone, you know, wants. Microsoft’s novel idea to avoid this same problem? Port some iPhone apps!

The company posted a third-party case study on the Microsoft’s Microsoft Developer Network, which explains, step by step, how an app—Amplitude, a simple sound amplifier—can be ported from iPhone OS to Windows Mobile. The process isn’t perfect, leaving Windows Mobile users with a jankier UI and, as is often the case, a limited list of compatible devices, but the important thing is, it works.

So yes, ho ho, Microsoft wants also-ran apps for its also-ran app store, but this is actually a great thing. For Windows Mobile users, obviously, but for iPhone owners too. If releasing a Windows Mobile version of your app alongside the original iPhone version (or vice versa) is a trivial process, then app writers suddenly have a much larger install base to tap into, which could draw more money, manpower and creativity into development. Progress by regress, or something. [MSDN via PCWorld]