This Is How You Sell Wide-Angle Lenses

It's extremely rare to find a tasteful ad campaign that uses sex and clever humour to perfectly define the qualities of a technology product. This series of print ads for Omax wide-angle lenses is one of them:

The campaign was created by Publicis India, showing alternative uses for the wide shots that these lenses can get. I, on the other side, just point and shoot with no shame whatsoever. [Advertolog—Thanks Eduardo Lozano!]

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