Sony's W-Series Walkman Now Dubbed '30th Anniversary Walkman'

It's probably just a coincidence, but the W series Walkman that we saw back around CES is being released in Australia to coincide with the 30th Anniversary of the original Walkman. The press release goes so far to call it the "30th anniversary wearable Walkman".

I wonder if this is part of some huge marketing plan, 30 years in the making... Or just some way to make the press release a bit more interesting, combining Sony's history with portable audio and a new Wlakman product. And even though I know that the obvious answer is the latter, my heart yearns for the former - partly because it seems somehow brilliant on Sony's part, but mostly because otherwise, the local release of a product we read about six months ago is a little boring to write about...

The 30th anniversary wearable Walkman will set you back $119, if you're interested.

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