Olive Opus N4 Music Player (For Rich People) Becomes A Slightly Better Media Player (For Rich People)

We haven't heard much from Olive since they released the pretty-but-pricey Opus and Melody music wedges last year, but that kind of cautious pace is to be expected in the high-end A/V world. Today, they've given their line a refresh.

The Opus 4, which previously maxed out at 1TB of storage in a $US1799 incarnation, now lugs along 2TB of ripped music, preferably in lossless format. The software touch interface has gotten a hefty overhaul, promising easier, quicker interaction, search and internet radio streaming. The core functionality, however, remains unchanged: this is a music device, pure and simple. The Melody extender gets the same software upgrades, but depends on an Opus box or other media server for content, and retails for substantially less.

Olive's strategy with the Opus and Melody is possibly more interesting than the products themselves, at least to most folks: they advertise their highest price options over their lowest ones, and are completely upfront about the fact that their technology is deliberately simplified, to the point that obvious potential functionality—through the Opus' Linux-based OS, for example—is wasted. The thing is, if these issues bother you, you're not the target audience. Who are they? Old people with money, basically. Related: Hello, old people with money! [Olive]

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