Hell froze. Microsoft is openly acknowledging the Apple consumer electronics threat and going straight to the jugular. The company's COO Kevin Turner has announced that they will open their own retail stores "right next door to Apple this fall":
"And stay tuned, because we're going to have some retail stores opened up that are opened up right next door to Apple stores this fall," he said, according to CNET. "Stay tuned, just stay tuned."
He said it today at the Microsoft's Worldwide Partner Conference keynote. Oh boy, I love these kinds of fireworks. [Business Insider]