We've been wondering what the Microsoft's retail shops are going to be like. Well, according to a Powerpoint presentation leaked to us, it's going to make the Apple Store look downright boring.
The presentation is from Lippicott, a "design and brand strategy" consultant firm with extensive retail experience that it appears Microsoft has hired to help develop the store's concept, principles, and design. It looks pretty legit to us—if it's a fake, it's fairly elaborate, with detailed graphics, researched and even rough store layouts.
Essentially, Microsoft is taking the best elements from the Apple Store, Sony Style and other "flagship" stores. The main focuses are going to be Windows 7, Xbox, PCTV (Windows Media centre) Surface and Windows Mobile, revolving around this concept customer they call "Emily," who's basically a younger version of your mum, since they make all the buying decisions.
Here are the highlights of the slides:
• There's going to be a Digital Media Wall—a massive screen—that wraps around the entire store, which you can see in some of the slides • Lots of Surface demos • Stage areas for Windows 7, Windows Media centre (PCTV), Windows Mobile and netbooks and more • Their take on the Genius Bar is the Answers Bar • They're already planning out huge demos and events around Project Natal and their secret mobile project Pink
In short, if it's anything like what Lippincott is planning, it sounds absolutely amazing, and we'll be lining up the first day it opens.