Crazy Rumour: Amazon Wants To Buy Netflix

Netflix shares are exploding over the admittedly thin rumour that Amazon wants to buy them. An options analyst tells Bloomberg that, "There's heavy call buying and the stock is up on renewed takeover talk, with Amazon being mentioned specifically."

That would be a pretty expensive Christmas in July for Amazon—Netflix ain't exactly a startup—but it would make a certain kind of sense: They're both playing hard in digital streaming, and Amazon obviously sees itself evolving as content provider (see: Kindle), not to mention shipping stuff to people is the core business for both, for now anyway.

But the rumour has a fairly odd genesis, so don't hold your breath too long—unless you're about to jump in a pool. [Bloomberg via TechCrunch]

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