Just as companies were starting to get serious about installing Android, a mobile Linux OS, on netbooks, Google announces Chrome, a netbook Linux OS. The relationship between the two OSes is already getting tense, or at the very least, awkward.
Google CEO Eric Schmidt is now admitting that it took him quite a while to warm to the idea of Chrome the browser, even longer to come to terms with the possibility of Chrome the OS, and in both cases only after Larry Page and Sergey Brin literally nerded him into succumbing:
I just gave up, but there is no question I am hugely supportive of Chrome and Chrome OS. They are game-changers. They change the way you think about your computer.
Meanwhile, Android’s perceived role in the world was expanding. After all this soul-searching, though, Schmidt must have a vision for parallel, non-conflicting roles for Android and Chrome OS, right?:
Although it appears they are two separate projects, there’s a great deal of commonality. Eventually they may merge even closer.”
This is somewhere between “oops!” and “I have no idea.”
But hold on! There could be a third way! Digitimes is reporting that Intel is in talks with Google to help adapt Android for use in MIDs, the so-far ill-fated bridge devices between netbooks and smartphones. Technologically, this actually seems like a reasonably secondary use for Android. Commercially, though, MIDs are something of a ghetto; a category broached by few manufacturers, and unfamiliar (or unattractive) to most customers.
The most obvious conclusion to all this is for Android (and Android enthusiasts) to draw back ambitions and focus on what we know it’s good at: mobile phones, and possibly portable media players—something that will probably happen organically, but only after a few more news cycles worth of bewildering quotes and announcements from Google. [WSJ, Digitimes]