Sydneysiders who happen to wander by the Museum of Contemporary Art at Circular Quay this week may spot a rather large inflatable tent with Optus and iPhone branding all over it. It's Optus' way of spreading the new 3GS Gospel with a heap of guest speakers.
None of you guys are likely to get anything out of there that you don't get daily from Giz (although we are always fascinated by what "Australia’s number one dating and relationships guru Samantha Brett" has to say), but it does give you the opportunity to have a play with the new iPhone. But perhaps the weirdest aspect of the whole tent thing is that inside, there's a clothesline with the word "Happiness" emblazoned across it, with lemons hanging everywhere. We're not sure exactly what message Optus is trying to push here – Happiness is a lemon? The new iPhone is a lemon? Optus is a lemon? When all you have is an Optus iPhone 3GS, make lemonade?
Or maybe it was just for decoration, and we're reading too much into it. Probably.
THE HAPPY PLACE - Apple iPhone 3G S Pop-Up Event
Optus has announced it will be opening an inflatable pop-up venue –The Happy Place - where all Sydney-siders will be able to find out more about the new Apple iPhone 3.0 software.
Open to all and free of charge to the public, the venue will host a series of interactive, intimate ‘HAPPlication Sessions’ where a range of leading experts and celebrities will share their stories on how the device has enhanced their work and life since its iconic launch.
The pop-up venue will also provide visitors information about the advantages and new features of 3.0 - as well as offering advice on how to upgrade your existing handset software. Experts and enthusiasts will also be on standby to demonstrate applications and functionality.
The experience aims to bring ‘happiness’ to Apple iPhone fans in the days leading up to the Australian launch of the new Apple iPhone 3G S handset on June 26.
The Happy Place, located at First Fleet Park, will provide a wide range of speakers conducting up to eight sessions daily from Monday 22 – Thursday 25 June.
- Journalist and broadcaster Mia Freedman
- Celebrity trainer Michelle Bridges
- Radio host James Mathison
- Writer, author, television and radio presenter, and Australia’s number one dating and relationships guru Samantha Brett
- Leading social media and technology experts such as Firemint (developers of the world’s number one Application Flight Control game) and Blunty 3000 (one of Australia’s leading video bloggers)