So it appears that Microsoft has given up on trying to compete with Firefox on a simple feature for feature basis, and instead has opted to go for bribery in an effort to get people to download IE8.
The online treasure hunt to win $10,000 using IE8 isn't necessarily a bad marketing idea. Hell, I'd probably download IE8 and have a go if I thought I had a chance of winning (if I were a PC user, that is, seeing as how MS doesn't have an IE version for Macs). But instead of actually prmoting the benefits of IE8, they've instead decided to insult Firefox users in an effort to get them to make the switch:
"We've buried $10,000 somewhere on the Internet and if you're the first one to find it, you get to keep it.
But you'll never find it using old Firefox. (So get rid of it, or get lost).
Get lost, Microsoft? I think those words seem like a rather appropriate response to your competition.
[Microsoft – Thanks Aaron!]