Bad news: the first app to use in-app pricing in the App Store is a huge ripoff. Gokivo, is a $US1 turn-by-turn directions app. Want to actually use it? That'll be $US1/minute, $US3/10 minutes or $US10/month.
Even worse is that when it was first released, the description included no mention of these charges, tricking people into spending $US1 on a worthless app. They've since updated it, fortunately, but the pricing remains.
Aren't you excited for more apps to start charging this way? Bring on the sleazy, crippled apps begging for more money! [The Apple Blog]