Still sitting on a pile of HD-DVDs that grow more and more embarassing by the day? Warner Bros. has just started up a new program that'll let you swap them out for Blu-ray versions.
AU: US only, unsurprisingly.
The Red2Blu trade-in program is designed to get people burned by HD-DVD into the Blu-ray fold. Simply mail in your HD-DVD cover art (you get to keep the discs!), pay $US4.95 per movie and $US6.95 for shipping and get brand new copies of the same movies on Blu-ray in about a month.