Cool Honda Insight 'Let It Shine' Ad Takes Over Vimeo

YouTube isn't the only video site experimenting with crazy new marketing ideas. Vimeo is at it too, teaming up with Honda to create an Insight ad that makes the entire page a little light show.

Beyond the ad, the "making of" video below is worth a gander too, as it shows how Honda was able to create a large "LED screen" using hundreds of Insight automobiles.

Which is cool and all, but, um, isn't driving all of those cars out to a remote field just to shoot a commercial kind of defeating the point of the whole "green" message? The gas and energy consumption for such a venture, however cool, must have been enormous. As a hipster (weekends only), I simply cannot get behind such a hypocritical message.