In response to rumours today that the PS3's price could get dropped (along with the PS2's, down to $US99), Sony officially confirmed to Joystiq that they're not budging on the PS3 pricetag:
"As we have stated previously, we do not have plans for a PS3 price drop, and any rumours to that effect are false and are the result of speculation," the statement from SCEA public relations manager Al De Leon reads. "SCEA remains focused on the long-term momentum of PS3. With the industry's best software lineup this year, combined with our most aggressive marketing campaign to date, we remain confident in our approach and the value we're delivering with PS3."
Note that there is no denial of a PS2 price drop.