Olympus Calls a Truce in the Megapixel War

Olympus Calls a Truce in the Megapixel War

 />Olympus has decided to stop all of the childish marketing gimmicks and step out of the now meaningless megapixel race. In a recent interview, manager of Olympus Imaging's SLR planning department stated:</p>
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<p>Twelve megapixels is, I think, enough for covering most applications most customers need…we have no intention to compete in the megapixel wars for E-System.</p><br />
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<p>He’s referring to cameras like the $US700 <a https://www.gizmodo.com.au/2009/03/every_dslr_should_have_a_swivel_screen_like_olympus_e620-2/”>Olympus E-620, which like most cameras, could benefit a lot more from an engineering focus on low-light performance and colour reproduction than just some extra megapixels.</p>
<p>Now if only we can explain that <a https:>more megapixels isn’t always better</a> to every consumer at best buy picking out a camera from an endless line of point and shoots. [<a href=ZDNET via bbGadgets]