Kogan Wants Your Stimulus Money, Releases $900 ‘Kevin37’ 37-Inch TV

Kogan Wants Your Stimulus Money, Releases $900 ‘Kevin37’ 37-Inch TV

kevin37 tv.jpgRuslan Kogan obviously wants you to stimulate his economic wellbeing when you get your $900 cheque from K-Rudd, seeing as how he’s just announced a 37-inch Kogan LCD cheekily named “Kevin37”. The 1366 x 768 HD screen will even come with a free promotional T-shirt in the style of the Kevin 07 campaign shirt.The $900 set looks like a fairly mid-range model from the specs, but for the price tag, what can you expect? What’s nice about this story is the cheeky marketing Kogan has used to get the message out there. Of course, in five year’s time, are you going to want a TV named after Kevin Rudd in your lounge room?


MELBOURNE, Australia, 5th March 2009 – Kogan Technologies today unveiled the KEVIN37, a $900, 37″ high definition LCD TV to coincide with the Australian Government’s stimulus package.

The high definition TV will ship to customers in April – as Australians begin to receive their Government tax bonuses – and is available for purchase today on www.kogan.com.au.

The Kogan Technologies KEVIN37 LCD HDTV will also ship with a free promotional t-shirt.

Ruslan Kogan, founder and director of Kogan Technologies, said the product is another example of the company making consumer electronics affordable for all Australians.

“While big name technology vendors are raising prices, we’re introducing new products at prices that undercut the market significantly.

“Our unique business model, which cuts out all the middlemen and sells direct to customers, means we’re able to offer the best value 37 inch LCD TV in the market.

“Many Australians have been waiting for an opportunity like this to bring their living rooms into the digital age with a big screen high definition set. The KEVIN37 in conjunction with the tax bonus is a great combination for Australians looking for an affordable home entertainment solution.

“The government bonus is intended for local spending, which will in turn stimulate economic growth. The KEVIN37 is designed specifically for this stimulus package.”

Kogan Technologies is a 100% Australian owned and operated business. Profits are reinvested into the Australian economy.

For more information on the tax bonus visit the ATO website.

Kogan Technologies is not affiliated with, nor endorsed by, the Government of Australia, Prime Minister Kevin Rudd, or the Australian Labour Party.

The KEVIN37 LCD TV has a built in high definition tuner, 6ms response time, and HDMI input.