OK, the "fine tailored" part may or may not be an exaggeration on my part, but the fact that Sears is recycling plastic bottles into wearable business suits is no tall tale.
Starting in Spring 2009, Sears will start selling the suits, dubbed EcoGir, for fashionable males, which are made from 100% recycled plastic bottle chips and wool (or 100% recycled polyester). It takes about 13 2-litre bottles to get enough material for one suit and can be washed at home (as opposed to dry cleaned. The suits will cost $US150 and almost assuredly will not win you any style awards. [Flickr Photo courtesty of Kodama]
SEARS LAUNCHES FIRST-IN-THE-WORLD TAILORED CLOTHING MADE FROM RECYCLED PLASTIC BOTTLES
Available This Spring at Select Sears Stores and www.sears.com
New York, NY (February 18, 2009) - According to The Clean Air Council, Americans throw away 2.5 million plastic bottles per hour. That would amount to about 60 million bottles thrown out per day by Americans.
Now imagine having a use for these discarded bottles- in apparel. That's right. Apparel can be designed using a blend of fibers, made from plastic bottle chips and wool, that results in a fabric that drapes beautifully, looks elegant and feels luxurious. Bagir Group Ltd. is the only tailored clothing company in the world to have adapted this fabric into fashionable suits that appeal to the eco-conscious customer under the EcoGIR™ name. The collection is only available at Sears under the "Covington Perfect Wardrobe" label beginning in the spring of 2009.
"Bagir has again turned the clothing industry on end," states Moshe Gadot, president of global marketing and development for Bagir. "Responding to the public's concern for sustainable practice, the company has taken unprecedented steps to deliver superbly tailored clothing that respects the environment. We are proud to introduce the first and only collection of tailored clothing that appeals to the eco conscious customer by features fabric created from recycled plastic bottles."
It takes approximately 13 two-liter plastic bottles to make one full suit whose fabric contains 54% recycled post consumer materials. In addition, the collection also offers a sports coat made out of 100% recycled polyester. This approach benefits the environment as apparel made of recycled material can help save energy and consumption while striving to reduce carbon footprints and diverting waste from landfills.
EcoGIR™ by Bagir provides today's consumer with clothing that reduces impact on the environment. This eco friendly collection lessens the carbon footprint as it is made from partially or 100% recycled post consumer materials. Apparel made of recycled material saves energy, and reduces carbon footprint by reducing CO2 emission when compared to petroleum based material. In addition, this collection can be washed at home eliminating the use of airborne toxins and harsh chemicals used in dry cleaning.
In addition to the "green" characteristics, the collection is enhanced by Bagir's performance attributes. All of the pieces in the collection feature Bagir's innovative AeriFlex® technology, featuring a component that helps improve the suits' comfort factor. The styles have been designed with daily activities in mind. Stretch has been added to the fabric, providing all-over flexibility with concentrated attention to elbows and underarms, along with a unique EZ Hook expandable waistband in pants for more give in the waist. The suits will have an introductory price of $149. Customers wishing to purchase the jacket and pants separately will find the an introductory price of $99.99 for the jacket and $50 for the pants.