Portable MP7 Player Can Handle Audio Formats From the Future

You think you're cool because your PMP can handle MP4 files? Big deal. This is an MP7 player, and I can only assume it was sent here from the future.

In reality, it appears to be just another mediocre PMP with no real distinguishing characteristics. But the company shrewdly named it an MP7 player to trick the tech-unsavvy portion of the public into thinking that if MP3s are good, MP7s must be better. And it probably worked.

The MP7 player can be yours for the unreasonably-high price of $US70. [Product Page via Technabob]

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