You think you're cool because your PMP can handle MP4 files? Big deal. This is an MP7 player, and I can only assume it was sent here from the future.
In reality, it appears to be just another mediocre PMP with no real distinguishing characteristics. But the company shrewdly named it an MP7 player to trick the tech-unsavvy portion of the public into thinking that if MP3s are good, MP7s must be better. And it probably worked.