Everybody's favourite web- and iPhone-streaming internet radio service (AU: except for us Aussies who can't get it) Pandora is now getting brief 15-second audio commercials sprinkled into its free playlists.
The campaign, which started yesterday for a targeted segment of pandora listeners, brings a 15-second audio spot for the Fox show "Lie to Me" (yay!) after you stream 10 songs, and then again after an additional 20 songs are played. Users who are targeted for the ad should expect to hear 15 seconds of advertising every 2 hours.
As much as I don't want to be coaxed into watching "Lie to Me" in between my non-stop flow of "coldly rhythmic" Berlin trance, this is definitely something I can put up with for a completely free and brilliant service.