The current economic climate sucks for just about everyone, but it’s about to get even worse. Panasonic Australia has announced that due to the financiapocalypse, plus a poor performing Aussie dollar, the company has had to increase prices on its consumer electronics goods, starting February 1. On average, the increase will be about 10%.You can’t really blame Panny for the price hikes – it’s better than sacrificing a whole heap of jobs, right? They’re still a business looking to make a profit for their shareholders, and although Microwaves are apparently going to increase by an average of 22%, Panasonic have made a concerted effort to keep the price increase for the good stuff (home entertainment) as low as they can.
With this news, plus the reports that Sony’s going to lose a billion US dollars this year, it’s looking like 2009 is going to be a pretty gloomy year for technology companies. We can only hope that it’s not so gloomy for the technology itself.