Following hot on the heels of their “Movie Of The Week” service, TiVo announced yesterday they’ll be launching broadband radio in conjunction with radio network DMG (aka Nova and Vega). The service looks set for a March launch, with customers to receive the service upgrade free of charge.
Radio and TiVo doesn’t seem the most natural of partnerships, since one relies on a screen and the other, well… doesn’t. But according to DMG’s Cathy O’Connor the fit is a good one, with plans to use the screen first as a menu and ultimately for branding related images.
When asked if there were plans to incorporate more radio stations into their growing empire, TiVo were typically tight lipped. However, they did indicate they were considering generic radio options overseas, with views to possibly launch kids’ radio within the service.
TiVo® tunes into Nova and Vega
Alliance with DMG Radio brings the best of the Nova and Vega brands to the
TiVo® media device
Sydney, Australia, Wednesday 3 December 2008 – Hybrid Television
Services (ANZ) Pty Ltd, the exclusive licensee of TiVo® products in Australia
and New Zealand, has today announced an alliance with DMG Radio to bring
Nova and Vega content to TiVo users in Australia from Q1 2009.
DMG’s national Nova network holds the position of number one radio network
in Australia for listeners aged 18-29, while Vega caters for the 40-54 market
with music from the 70s and 80s mixed with the best new songs. This is the
first radio content deal for the TiVo platform in Australia and is an innovative
addition to the fast growing list of popular broadband content and services
available on the media device.
Hybrid TV CEO, Robbee Minicola, commented: “Australians love
entertainment – whether it is on TV or through their radio. The TiVo media
device allows us to merge the two into one platform strengthening the brand
proposition through outstanding talent available across multiple platforms.
When we launched in July of this year we talked about ‘TiVo, TV Your Way’,
but we are now proving that TiVo has plenty more to offer than outstanding
digital free-to-air television.”
Cathy O’Connor, CEO of DMG added, “Since we launched Nova back in 2001
our aim has been to break new ground in radio in Australia – whether that be
through playing more new music, having unique presenters or our policy of
playing never more than two ads in a row. TiVo is an exciting next step for us,
providing us with the opportunity to deliver our brands directly into the living
room on the central screen in the home.”
Full service details will be announced in the new year.