Apple Announces Last Year of Christmas
CUPERTINO, California—December 16, 2008—Apple® today announced that this is the last year for Christmas. Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, spoke at a joint press conference held with Santa Claus at the North Pole this morning. He announced: "Apple has been honored to work with the North Pole the last several years to make Christmas possible, however, we have decided together that this is the last year for Christmas."
Apple is reaching more people in more ways than ever before, so like many companies, Christmas has become a very minor part of how Apple reaches its customers. The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways, throughout the year.
Apple has been steadily scaling back on holidays in recent years, including Valentine's Day, Columbus Day, President's Day and Grandparents Day in Japan.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.