WTF Apple? Macbook Prices goes UP In Australia

Well, this is a kick in the nuts. If you've been hanging out for the new Macbooks before picking up one for your very own, you're probably going to need to save a bit longer, as Apple have decided to increase the price of their laptops across the board.

We know that they dropped prices for the US market with their new models, but whether through a weaker Aussie dollar with the current economical crisis or some nefarious scheme of evil intent, they've decided to increase the price in Australia. The Macbook Air, which launched at $2,499, now starts at $2,899; Macbooks start at $2,099 while Macbook Pros now start at $3,199.

We've asked Apple for an official explanation for the price increase in Australia, and we'll update when we hear back. In the meantime, the official Australian release is below.

New MacBook Family Redefines Notebook Design

Industry's Greenest Notebooks

Sydney, Australia - October 15, 2008 - Apple today unveiled an all new MacBook family that redefines notebook design, and at the same time dramatically lowers the entry price for advanced notebook features including all-metal enclosures and pro-performance notebook graphics by AU$600 to make them far more affordable. The new MacBook and 15-inch MacBook Pro both have a precision unibody enclosure crafted from a single block of aluminium, resulting in thinner, more durable and incredibly beautiful designs. In addition, every member of the new MacBook family includes state of the art NVIDIA graphics, brilliant instant-on LED-backlit displays and new large glass Multi-Touch™ trackpads that offer almost 40 percent more tracking area and support more Multi-Touch gestures. The entire new MacBook family meets stringent Energy Star 4.0, EPEAT Gold and RoHS environmental standards, and leads the industry in the elimination of toxic chemicals by containing no brominated flame retardants, using only PVC-free internal cables and components, and using energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass.

"Apple has invented a whole new way of building notebooks from a single block of aluminium. And, just as important, they are the industry's greenest notebooks," said Steve Jobs, Apple's CEO. "The new MacBooks offer incredible features our users will love —like their stunning all-metal design, great 3D graphics and LED backlit displays - at prices up to AU$600 less than before."

"Traditionally notebooks are made from multiple parts. With the new MacBook, we've replaced all of those parts with just one part—the unibody," said Jonathan Ive, Apple's senior vice president of Industrial Design. "The MacBook's unibody enclosure is made from a single block of aluminium, making the new MacBook fundamentally thinner, stronger and more robust with a fit and finish that we've never even dreamed of before."

The new MacBook line features the powerful new NVIDIA GeForce 9400M, a revolutionary new 3D integrated graphics processor that features 16 parallel processing cores and delivers up to five times the 3D graphics performance as previous MacBook and MacBook Air™ designs. Apple has worked together with NVIDIA on this groundbreaking graphics processor and is the first to bring it to market in the new MacBook family.

The new smooth glass Multi-Touch trackpad on the MacBook and 15-inch MacBook Pro gives users almost 40 percent more tracking area than before, making it even easier to use Multi-Touch gestures like pinch, rotate and swipe. New gestures allow users to activate Exposé® or switch between applications at the touch of a fingertip. The entire trackpad surface is also a button, allowing users to both track and click virtually anywhere on the trackpad. Users can easily enable multiple virtual buttons in software, such as right-clicking.

Every member of the new MacBook family features an LED-backlit display for brilliant instant-on performance that uses up to 30 percent less energy than its predecessor and eliminates the mercury found in industry standard fluorescent tube backlights. The ultra-thin displays provide crisp images and vivid colours which are ideal for viewing photos and movies, and the edge-to-edge cover glass creates a smooth, seamless surface. Every display in the new MacBook line uses completely arsenic-free glass.

The new MacBook delivers the top three features that MacBook customers have told us they want in a new MacBook—an all metal enclosure, high performance 3D graphics and LED-backlit displays—at an entry price that is AU$1,100 less than the AU$3,199 price of the MacBook Pro. At only 24mm thin and weighing just over 2kgs, the new 13-inch full featured aluminium MacBook is an incredibly compact and durable notebook starting at a recommended retail price of $2,099 inc GST. Featuring the new NVIDIA GeForce 9400M graphics processor, MacBook delivers outstanding 3D game play on a consumer notebook, with up to five times faster graphics performance than the previous generation. The new MacBook is available in two models: the 2.0 GHz MacBook with a 160GB 5400 rpm hard drive, and the 2.4 GHz MacBook with a 250GB 5400 rpm hard drive and a backlit keyboard.

The powerful new 15-inch MacBook Pro at only 24mm thin and weighing just 2.49 kgs offers ultimate performance and extensive expansion features in a remarkably portable design. Starting at a recommended retail price AUD$3,199 inc GST, the MacBook Pro uses the latest Intel Core 2 Duo processors available, running up to 2.8 GHz, and a new graphics architecture that allows users to switch between the NVIDIA GeForce 9400M integrated graphics processor for better battery life and the powerful NVIDIA GeForce 9600M GT discrete graphics processor for higher performance. The new MacBook Pro is available in two models: a 2.4 GHz model with a 250GB 5400 rpm hard drive and a 2.53 GHz model with a 320GB 5400 rpm hard drive.

Today, Apple also updated MacBook Air and the 17-inch MacBook Pro. MacBook Air, measuring only 4mm at its thinnest point, 19mm at its maximum height and weighing just 1.36Kgs, now includes new NVIDIA GeForce 9400M integrated graphics and a faster architecture to provide robust support for 3D games and enhanced performance. Starting at recommended retail price AUD$2,899 inc GST, MacBook Air is available with a 120GB 4200 rpm hard drive, a 50 percent increase from the previous generation, or a new 128GB solid state drive. The updated 17-inch MacBook Pro keeps its original aluminium design, and now comes standard with a high resolution 1920 x 1200 LED-backlit display and a larger 320GB hard drive or an optional 128GB solid state drive.

Setting a new standard for environmentally friendly notebooks, every model of the new MacBook family achieves EPEAT Gold status.* Each MacBook unibody enclosure is made of highly recyclable aluminium and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. The new MacBook family meets stringent Energy Star 4.0 requirements, contains no brominated flame retardants and uses internal cables and components that are PVC-free.

The new MacBook, 15-inch MacBook Pro and MacBook Air include a next generation, industry-standard Mini DisplayPort to connect with the new Apple LED Cinema Display featuring a 24-inch LED-backlit widescreen display with a built-in iSight® video camera, mic and speakers in an elegant, thin aluminuim and glass enclosure. Part of the next-generation DisplayPort industry standard, the new Mini DisplayPort delivers a pure digital signal that can drive up to a 30-inch widescreen display. The Mini DisplayPort is ultra-compact at just 10 percent the size of a full DVI connector, perfect for the sleek design of the new MacBook family. Adapters are available for using the MacBook's Mini DisplayPort with older generation VGA, DVI/HDMI and Dual-Link DVI displays.

Every Mac® in the Apple lineup comes with iLife® '08, Apple's award-winning suite of digital lifestyle applications, featuring iPhoto®, the easiest, fastest way to organise and share digital photos, and a completely reinvented iMovie®, both seamlessly integrated with the MobileMe™ Gallery for online photo and video sharing.** Every Mac also includes Leopard®, the world's most advanced operating system which features Time Machine™,*** an effortless way to automatically back up everything on a Mac; a redesigned Finder™ that lets users quickly browse and share files between multiple Macs; Quick Look, the best way to instantly see files without opening an application; Spaces®, an intuitive feature used to create groups of applications and instantly switch between them; and major enhancements to Mail and iChat®.****

Pricing & Availability The new MacBook, 15-inch MacBook Pro and 17-inch MacBook Pro are now shipping and the new MacBook Air will be available in early November through the Apple Store® (www.apple.com/au), Apple's retail stores and Apple Authorised Resellers. An updated 13-inch white MacBook featuring 2.1 GHz Intel Core 2 Duo processors, a 120GB 5400 rpm hard drive and a slot-load 8X SuperDrive® is now available for a recommended retail price of AU$1,649 inc GST.

The 2.0 GHz, 13-inch aluminium MacBook, for a recommended retail price of AU$2,099 includes GST, includes: • 13.3-inch widescreen LED-backlit 1280 x 800 glossy display; • 2.0 GHz Intel Core 2 Duo with 3MB shared L2 cache; • 1066 MHz front-side bus; • 2GB 1066 MHz DDR3 SDRAM, expandable to 4GB; • NVIDIA GeForce 9400M integrated graphics; • 160GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor; • a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive; • Mini DisplayPort for video output (adapters sold separately); • built-in AirPort Extreme® 802.11n wireless networking and Bluetooth 2.1+EDR; • Gigabit Ethernet port; • built-in iSight video camera; • two USB 2.0 ports; • one audio line in and one audio line out port, each supporting both optical digital and analog; • glass Multi-Touch trackpad; and • 60 Watt MagSafe Power Adapter.

The 2.4 GHz aluminium MacBook, for a recomended retail price of AU$2,549 inc GST, includes: • 13.3-inch widescreen LED-backlit 1280 x 800 glossy display; • 2.4 GHz Intel Core 2 Duo with 3MB shared L2 cache; • 1066 MHz front-side bus; • 2GB 1066 MHz DDR3 SDRAM, expandable to 4GB; • NVIDIA GeForce 9400M integrated graphics; • 250GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor; • a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive; • Mini DisplayPort for video output (adapters sold separately); • built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR; • Gigabit Ethernet port; • built-in iSight video camera; • two USB 2.0 ports; • one audio line in and one audio line out port, each supporting both optical digital and analog; • glass Multi-Touch trackpad and illuminated keyboard; and • 60 Watt MagSafe Power Adapter.

Build-to-order options for the MacBook include the ability to upgrade to 4GB 1066 MHz DDR3 SDRAM, a 250GB 5400 rpm, 320GB 5400 rpm hard drive, a 128GB solid state drive, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple USB Modem, Apple Remote, Apple MagSafe Airline Adapter and the AppleCare® Protection Plan.

The 2.4 GHz, 15-inch aluminium MacBook Pro, for a recommended retail price of AU$3,199 inc GST, includes: • 15.4-inch widescreen LED-backlit 1440 x 900 glossy display; • 2.4 GHz Intel Core 2 Duo with 3MB shared L2 cache; • 1066 MHz front-side bus; • 2GB 1066 MHz DDR3 SDRAM, expandable to 4GB; • NVIDIA GeForce 9400M integrated graphics; • NVIDIA GeForce 9600M GT discrete graphics with 256MB GDDR3 video memory; • 250GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor; • a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive; • Mini DisplayPort for video output (adapters sold separately); • built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR; • Gigabit Ethernet port; • built-in iSight video camera; • two USB 2.0 ports; • one FireWire® 800 port; • ExpressCard/34 expansion card slot; • one audio line in and one audio line out port, each supporting both optical digital and analog; • glass Multi-Touch trackpad and illuminated keyboard; and • 85 Watt MagSafe Power Adapter.

The 2.53 GHz aluminium MacBook Pro, for a suggested retail price of inc AU$3,999 inc GST, includes: • 15.4-inch widescreen LED-backlit 1440 x 900 glossy display; • 2.53 GHz Intel Core 2 Duo with 6MB shared L2 cache; • 1066 MHz front-side bus; • 4GB 1066 MHz DDR3 SDRAM; • NVIDIA GeForce 9400M integrated graphics; • NVIDIA GeForce 9600M GT discrete graphics with 512MB GDDR3 video memory; • 320GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor; • a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive; • Mini DisplayPort for video output (adapters sold separately); • built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR; • Gigabit Ethernet port; • built-in iSight video camera; • two USB 2.0 ports; • one FireWire 800 port; • ExpressCard/34 expansion card slot; • one audio line in and one audio line out port, each supporting both optical digital and analog; • glass Multi-Touch trackpad and illuminated keyboard; and • 85 Watt MagSafe Power Adapter.

Build-to-order options for the MacBook Pro include a 2.8 GHz Intel Core 2 Duo processor, the ability to upgrade to 4GB 1066 MHz DDR3 SDRAM, 250GB 7200 rpm, 320GB 5400 rpm or a 320GB 7200 rpm hard drive, a 128GB solid state drive, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple USB Modem, Apple Remote, Apple MagSafe Airline Adapter and the AppleCare Protection Plan.

The 1.6 GHz MacBook Air, for a recommended retail price of AU$2,899 inc GST, includes: • 13.3-inch widescreen LED-backlit high resolution 1280 x 800 glossy display; • 1.6GHz Intel Core 2 Duo with 6MB shared L2 cache; • 1066 MHz front-side bus; • 2GB 1066 MHz DDR3 SDRAM; • NVIDIA GeForce 9400M integrated graphics; • 120GB serial ATA hard drive running at 4200 rpm, with Sudden Motion Sensor; • Mini DisplayPort for video output (adapters sold separately); • built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR; • built-in iSight video camera; • one USB 2.0 port; • one headphone port; • Multi-Touch trackpad and illuminated keyboard; and • 45 Watt MagSafe Power Adapter.

The 1.86 GHz MacBook Air, for a recommended retail price of AU$3,999 inc GST, includes: • 13.3-inch widescreen LED-backlit 1280 x 800 glossy display; • 1.86 GHz Intel Core 2 Duo with 6MB shared L2 cache; • 1066 MHz front-side bus; • 2GB 1066MHz DDR3 SDRAM; • NVIDIA GeForce 9400M integrated graphics; • 128GB solid state drive; • Mini DisplayPort for video output (adapters sold separately); • built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR; • built-in iSight video camera; • one USB 2.0 port; • one headphone port; • Multi-Touch trackpad and illuminated keyboard; and • 45 Watt MagSafe Power Adapter.

Build-to-order options and accessories for the MacBook Air include the MacBook Air SuperDrive, Apple USB Ethernet Adapter, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple USB Modem, Apple MagSafe Airline Adapter, Apple Remote and the AppleCare Protection Plan.

The 2.5GHz 17-inch MacBook Pro, for a recommended retail price of AU$4,499 inc GST, includes: • 17-inch widescreen LED-backlit 1920 x 1200 glossy display; • 2.5 GHz Intel Core 2 Duo with 6MB shared L2 cache; • 800 MHz front-side bus; • 4GB 667MHz DDR2 SDRAM; • NVIDIA GeForce 8600M GT graphics with 512MB with GDDR3 video memory; • 320GB Serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor; • a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive; • DVI output port for video output (VGA adapter included); • built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR; • Gigabit Ethernet port; • built-in iSight video camera; • three USB 2.0 ports; • one FireWire 800 port and one FireWire 400 port; • ExpressCard/34 expansion card slot; • one audio line in and one audio line out port, each supporting both optical digital and analog; • Multi-Touch trackpad and illuminated keyboard; and • 85 Watt MagSafe Power Adapter.

Build-to-order options for the 17-inch MacBook Pro include a 2.6 GHz Intel Core 2 Duo processor, a 320GB 7200 rpm hard drive, a 128GB solid state drive, anti-glare display, Apple USB Modem, Apple Remote, Apple MagSafe Airline Adapter and the AppleCare Protection Plan.

*EPEAT is an independent organisation that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

**The MobileMe service is available to persons aged 13 or older. Annual membership fee and internet access required. Terms and conditions apply.

***Time Machine requires an additional hard drive (sold separately).

****Video chatting requires a broadband Internet connection; fees may apply.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

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