New ‘I’m a Mac’ Ads Stop Attacking Vista, Start Attacking Microsoft’s Marketing

New ‘I’m a Mac’ Ads Stop Attacking Vista, Start Attacking Microsoft’s Marketing

Apple and Microsoft have been having this bizarre pissing match for a few years now, but this new set of ads marks confirms what previous volleys seemed to imply: these companies have no intention of actually talking about their products. Microsoft’s feel-good “I’m Joe the Plumber and I’m a PC” campaign was about as substantive as Apple’s disingenuous and outdated attacks on its opponent’s software, but this new set of ads is really nothing more than a vague indictment of Microsoft’s marketing strategy. Maybe that’ll fly with tech news hounds, but most people who see these on TV won’t even know what they’re talking about, much less care.