Steve Jobs gave the NYT a bunch of details on the upcoming iPhone App Store. It's opening Thursday with "more than 500 software applications", 25% of which will be free, and 90% of which will be $9.99 or less. If we're talking software developers, they get 70% of the revenues while Apple pockets 30%.
Jobs compared the split favourably to game development companies, saying that Apple was going to "provide distribution and marketing."
Somehow we don't think arrangement of apps on a virtual iTunes shelf with a few web banners on Fark and Digg can compare with, say, the Grand Theft Auto IV ad blitz. [NYT]