Japanese toy company People has released a new age alarm clock that supposedly helps kids wake up by turning them into Ultraman. It's called the Okiro! Asa Ichiban Taiyou Senshi - Charenjaa Kitto (Wake up! First Sun Warrior of the Morning - challenger kit) and was manufactured for the Japanese Ministry of Education "early to bed early to rise" program. The US$38 kit comes with the extravagant eye shield and helmet; a series of talismans and message cards (no doubt world-saving secret missions); and a 27-day program that will involve your child taking orders from "the commander."
The commander wakes the child up at 6 a.m., and prompts players to put on the helmet and hit a "roger" button to acknowledge their wakefulness. Then, they are ordered to count to 10 in five different languages: English, Japanese, German, Swahili and Malagasy. At that point, the player is "allowed to take off the equipment and start the day"—wtf?! Didn't Akira start this way? [People.jp via CrunchGear]