Microsoft Developing Copyright Filter for Zune, Will Block Pirated Content

Yesterday, NBC jumped aboard Starship Zune after its protracted breakup with iTunes. It's clear why—and going with NBC's pricing was only part of it. Saul at the NYTimes says that Microsoft has agreed to develop a copyright filter that would block pirated content from being played on Zunes. Which is exactly what NBC was demanding from iTunes. Sucks, right? Well NBC's president of digital distribution just thinks you don't know what's good for you:

"In the long term, the consumer wants there to be quality premium-produced content, and in order for that to continue to be a viable business, there needs to be significant protection around it." This is the same NBC that was working with AT&T to build a network-wide dragnet for pirated content, so colour us totally not surprised. Just don't know why Microsoft would agree to this and give people a reason to avoid Zunes (whether it's a legitimate one or not), when they're already way behind the iPod (which told NBC to take a flying hoo-ha). [Bits]

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