I've always found effort to be pretty unbecoming. I mean, working hard at something totally increases the worry lines in your face, making you look all old and ugly. No thanks! I'm staying pretty for life! That's why I'm definitely buying a pair of these Cyber MC brainwashing goggles.
It's not really clear how the Orange Dream software helps you do things like lose weight, quit smoking or meditate, but the general assumption is that it flashes images in your face Clockwork-Orange style to reprogram your brain to associating delicious, flavourful cigarettes with something unappealing like third degree burns or mining accidents.