The Pitch A Super Bowl debut we somehow overlooked, this Dell spot features a cast of thousands swarming around one lucky laptop owner. With an XPS M1530 tucked beneath his arm, our handsome protagonist goes roaming around the streets of a European metropolis, Mick Jagger's "Charmed Life" pumping on the soundtrack. The city's denizens hail his approach with cheers, butt slaps, and at least one passionate kiss, treatment usually reserved for sporting heroes rather than users of mid-range computing hardware. What has this shaggy-haired Everyman done to deserve such adulation? Well, that Dell of his is part of the special-edtion (RED) lineup, so US$50 of his purchase price went to The Global Fund. A noble endeavor, to be sure, but (and excuse the ensuing crassness) will this good-hearted approach really help Dell move product? Read on for an answer, as well as a special "Making of..." clip.
Hype Sheet: Dell's Do-Goodism and the Axe Effect
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I am not on board with 8K. The TVs will be expensive, there’s zero content for them, and they’ll heavily rely on internal processors for upscaling that already struggle to upscale HD content properly to 4K. It seems smarter to work on HDR tech, which makes a more substantial improvement at this time than higher resolution. 8K feels less like new tech to be excited about, and more like flashy language someone in marketing is hoping will help a company sell a few more TVs. But during a closed-door briefing at CES last week, Sony attempted to make a case for why 8K should be the future of televisions, and it made some sense.
That Startup Show, Australia's award-winning online TV series about startup culture, is branching out with a new six-part series called MOVE.