Samsung Thinks They "Know What Women Want," Releases Two Fashion Phones

SGHL310320.jpgAccording to Samsung, the SGH-L310 and SGH-L320 are specially made for women because "they know what women want:" mobile phones with "female applications" inside like a shopping list function, a perfume-matching system and a calorie counter. Of course there's techy stuff like Bluetooth, 2 mega pixel cameras and concealed external screens too, but the slightly patronizing PR is just too much for us to take.

SGH-L310_3SGH-L320_2SGH-L320_1

So the shopping list function might come in useful for any user, and the perfume system sounds strange: its suggestions are based on your favourite food, drinks and so on. But the calorie counter seems just a little bit like girly stereotyping, in a 1970s kind of way.

The black and gold SGH-L310 clamshell at least has an unusual S-shaped hinge design, an external OLED alert screen hidden beneath some scroll patterns, and a crystal-decorated camera. The more discrete SHG-L320 has a shape that reminds us of a Motorola PEBL (designed to be "easy to grip", in case you were wondering), and a two-tone polished finish.

In terms of real specs, there's nothing really remarkable here: both phones have GPRS, EDGE and are tri-band; both play MP3s and AACs, have a 2 mega pixel camera and take a micro SD card for expansion. The L310 has a 1.8 inch TFT display, and USB 2.0/Bluetooth 2.0, whereas the L320 seems to be built around a different chassis, with a 1.9 inch screen and USB 1.1. Both will be available in Russia in February, the L310 at €240 ($402) and the L320 at €220 ($369), with sales expanding into Europe later in the year. [Samsung]

Trending Stories Right Now