Kotaku readers will already recognise our Justify series, but we give people 15 seconds to pitch us their product or answer a question. If they make it, great. If they miss it...you don't want to know.
For our inaugural Justify Your Gadget, we talked to Art Lebedev's very own Art Lebedev. So can he justify all the Optimus Maximus Keyboard's delays? And can he do it in 15 seconds?