Apple Introduces Manila Case—The World’s Thinnest Notebook Case

Apple Introduces Manila Case—The World’s Thinnest Notebook Case

manilacase2.jpgMACWORLD SAN FRANCISCO—January 16, 2008—Apple® today unveiled Manila® Case®, the world’s thinnest case for the world’s thinnest laptop, the MacBook Air. When empty, Manila Case measures an unprecedented 0.07-inches at its thinnest point, but its dynamically adaptable height goes up to a maximum of 6.9-inches, adapting perfectly to the MacBook Air shape as well as to a standard* Reuben sandwich, made with pastrami, sauerkraut, swiss cheese and russian dressing on rye bread.

“We’ve built the world’s thinnest notebook—it’s pretty,” said Steve Jobs, Apple’s CEO and famed giant carrots horticulturist. “But it didn’t feel… complete. So I said to Phil, hey! Phil, yo! I think we need a motherflippin’ case for this motherflippin’ computer. And Phil saw that it was good, so he pulled out an empty box of Oreos and said: ‘what about this?'”

Phil Schiller, senior vice president of Worldwide Product Marketing and really nice cuddly guy, explained the arduous engineering behind the product: “Steve thought the Oreos box was okay, but wasn’t good enough,” he said. “So then he looked at this envelope on my table, with my lunch inside and he said: ‘Is that a Reuben sandwich? Boy I miss those.’ And that was it: Manila Case. Right there.”

The Manila Case ultra-thin surface allows for an extremely light weight, the smallest in its class, and can be easily customized using any kind of materials, from stickers to Crayola. Prices start at $300 for the base model.

Build-to-order options and accessories include the ability to upgrade the regular white string to a Red Kabbalah String, a 2B Apple Pencil and Woz’s One Big Honky Eraser for easy note-taking on the Manila Case surface, a drawing of a landscape by Rob, the guy from supplies, and a aircraft-grade aluminum clip.

* Standard size at Carnegie Deli, 854 7th Ave. New York, NY 10019. Other Reuben sandwiches, with or without IEEE 802.11n support or additional mustard, may vary.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. In the middle, a lot of LSD, tofu and grass were consumed. Today, Apple continues to lead the industry in innovation with its award-winning computers, the OS X operating system, iLife, professional applications and a guy called Rob. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone. And Rob too.

[Yes, in case nobody has got this one, it’s fake. File it under “Comedy” or “Too many drinks.” Image by Richard Blakeley]