Two years after the Xbox 360 kick-started the next-gen console race on a Black Friday week, EA chief John Riccitello says this year's Black Friday completed the transition to the (now) current-gen consoles:
"It's been the longest, hardest transition in the history of the industry...Last Friday marked one of those points where you can say something's changed...Around the world, based on the data I've got, it was pretty clear that the transition is now over.
Really though, part of the reason the transition yawned into a two-year stretch is because Microsoft decided to jump the gun on everyone by about a year. It gave them an edge, true, but it also made the shift seem longer and more difficult than it really was because its own launch window was problem-ridden.
If you take last year's launch of the Wii and PS3 as the actual starting point, with all three on the market, the player with the most consistent difficulty since then has been Sony, but things are looking up for them post-$US399 PS3 launch. (Nintendo and Microsoft have had their own share of problems, for sure.) Riccitello thinks it's all good now, anyway:
It looked like it might have been a two-horse race, but it's clearly a three-horse race...I think from this point, pleasantly for me, it's sort of fat city in the game industry.