Canadians Finally Get TiVo

TiVo_Series_2_80_Hour_Digital_Video_RecorderbcfDetail.jpgEvery once in a while we read a mundane press release—in this case, announcing that Canada gets TiVo—and just start laughing (AU: Ahem ... we have to wait until next year!). Poor Canada is finally getting TiVo service, "just in time for the holiday season". But that's not the funniest part. The only hardware available will be the TiVo Series2, standard def, last gen DVR for $C199. Merry Christmas, Canada. Now I know how Koreans look at American mobile phone technology. On an unrelated note, Gizmodo will be starting a DVR drive for an unspecified, commercial-pausing-impoverished North American country. Here's the full TiVo press release:

TiVo(R) DVRs available at Best Buy and other major Canadian retailers in time for the holiday season

ALVISO, Calif., Nov. 26 /PRNewswire-FirstCall/ -- TiVo Inc. (Nasdaq:

TIVO), the creator of and a leader in television services for digital video

recorders (DVRs), announced today that TiVo DVRs will be available in

retail stores in Canada in time for the holidays. Canadian customers can

now enjoy the Emmy(R) award-winning TiVo user interface and exclusive

service features such as SeasonPass(TM) recordings, WishList(R) searches,

Online Scheduling, TiVoToGo(TM) transfers, Multi-Room viewing, and

TrickPlay functionality, which enables users to pause, rewind, instant

replay and slow-motion live TV. The TiVo Series2(TM) DT DVR, optimised for

cable households, holds up to 80 hours of standard-definition content and

allows consumers to record two shows at once.

"We've received overwhelming demand from Canadian consumers who want

access to TiVo's innovative products and services and we are extremely

excited to be able to deliver our highly-successful TiVo Series2 Dual Tuner

DVR to this key strategic marketplace -- just in time for the holidays,"

said Joshua Danovitz, Vice President and GM of International at TiVo.

"TiVo's move into Canada represents a natural, important progression for

our business as we continue to make sustained progress across international

markets."

"We are committed to offering our customers with the most diverse

selection of leading, highly-demanded consumer electronics available

anywhere," said Grant McTaggart, Senior Director of Merchandising, Best Buy

Canada. "It is with great pleasure that we are teaming up with TiVo to

bring their innovative products and services to our Canadian customer

base."

The TiVo Series2 DT DVR will be available in early December at major

Canadian retailers including Best Buy, The Brick, London Drug and Future

Shop for just $199 CAD MSRP plus standard TiVo subscription fees. TiVo will

not be available in Quebec immediately. For more information on TiVo in

Canada visit http://www.TiVo.com/canada.

About TiVo Inc.

Founded in 1997, TiVo (Nasdaq: TIVO) pioneered a brand new category of

products with the development of the first commercially available digital

video recorder (DVR). Sold through leading consumer electronic retailers,

TiVo has developed a brand which resonates boldly with consumers as

providing a superior television experience. Through agreements with leading

satellite and cable providers, TiVo also integrates its full set of DVR

service features into the set-top boxes of mass distributors. TiVo's DVR

functionality and ease of use, with such features as Season Pass(TM)

recordings and WishList(R) searches and TiVo(R) KidZone have elevated its

popularity among consumers and have created a whole new way for viewers to

watch television. With a continued investment in its patented technologies,

TiVo is revolutionizing the way consumers watch and access home

entertainment. Rapidly becoming the focal point of the digital living room,

TiVo's DVR is at the centre of experiencing new forms of content on the TV,

such as broadband delivered video, music and photos. With innovative

features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is

expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The

TiVo(R) service is also at the forefront of providing innovative marketing

solutions for the television industry, including a unique platform for

advertisers and audience measurement research. The company is based in

Alviso, Calif.

TiVo, Season Pass, WishList, Series2, TiVoToGo, 'TiVo, TV your way.'

and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or

its subsidiaries worldwide. (C) 2007 TiVo Inc. All rights reserved. All

other trademarks are the property of their respective owners.