Warner Bros., one of the two major studios supporting both Blu-ray and HD DVD formats may be ditching HD DVD to bet on Sony. Even in the wake of a sub-$199 HD DVD player, Warner Home Video VP Dan Silverberg had this to say about the company's outlook on the format wars:
One thing that may be changing is our strategy...When both formats launched and hardware prices were high, we made a decision to support both formats and let the consumer decide.
OK, so what about now?
But now that hardware pricing is affordable for both Blu-ray and HD DVD, it appears consumers no longer want to decide -- so the notion of staying in two formats for the duration is something we are re-evaluating now that we are in the fourth quarter...[but]we are committed to the [Blu-ray]format.
So if Warner Bros. is committed to Blu-ray, but questioning a current relationship...uh oh. Warner Bros., expect flowers coming your way soon and for HD DVD to "listen more" and "go where you want to eat for dinner."