In a marriage as cozy as coffee beans and foamed milk, Apple has teamed up with Starbucks to, yes, sell music. When your Wi-Fi powered iPod Touch or iPhone, or any laptop, is within range of a Starbucks, a button will pop up on the music store interface. Tap it, and you get songs recently played in that Starbucks, plus whatever music Starbucks is promoting at the time. Access to Starbucks' Wi-Fi network will be free (for iTunes shopping), and no hotspot login will be required.
Roll-out will start in NYC and Seattle, hitting 600 stores. By November, the SF area will have 350 stores. Apple and Starbucks plan to have all shops in major cities ready to go by end of 2008, and every Starbucks that has Wi-Fi by end of 2009.
Apple and Starbucks Announce Music Partnership
Wirelessly Find and Buy Music at Starbucks
SAN FRANCISCO—September 5, 2007—AppleÂ® and Starbucks today announced an exclusive partnership that lets customers wirelessly browse, search for, preview, buy and download music from the iTunesÂ® Wi-Fi Music Store at Starbucks onto their iPodÂ® touch, iPhoneâ„¢ or PC or MacÂ® running iTunes while at a participating location. When a customer enters a participating location, their device will automatically recognize the iTunes Wi-Fi Music Store using a high-speed Wi-Fi wireless network with no connection fee or hotspot login. Customers will be able to browse, search and freely preview millions of songs, including a new "Now Playing" service which displays the name of the song playing in the Starbucks store at that moment, then easily buy and download songs or albums directly to their device. Prices and selection on the iTunes Wi-Fi Music Store are the same as on the regular iTunes Store. The service will make its debut at more than 600 Starbucks company-operated locations in New York and Seattle on October 2.
"Getting free access to the iTunes Wi-Fi Music Store and the 'Now Playing' service at Starbucks is a great way for customers to discover new music," said Steve Jobs, Apple's CEO. "Imagine walking into a participating Starbucks, hearing a great song, and being able to instantly download it onto your iPod or iPhone. We think this is very cool."
"With this partnership, we're bringing Apple's leadership in digital music together with not only our retail footprint, but the unique Starbucks experience, to offer customers a world-class digital music experience," said Howard Schultz, chairman, Starbucks Coffee Company. "Introducing this new service is a natural extension of our music strategy which only enhances the retail coffee experience for customers by helping them discover and acquire new music instantly."
After its debut in New York and Seattle on October 2, the iTunes Wi-Fi Music Store will continue its national rollout to 350 Starbucks stores in the San Francisco Bay area on November 7; 500 stores in Los Angeles in early February 2008; 300 stores in Chicago in March 2008; and additional markets throughout the US later in 2008.
The iTunes Wi-Fi Music Store at Starbucks will run on the robust T-Mobile HotSpot Wi-Fi network which is available at participating Starbucks locations across the US.
With Apple's legendary ease of use, pioneering features such as Cover Flowâ„¢, integrated podcasting support, iMix playlist sharing, seamless integration with iPod and iPhone, and the ability to turn previously purchased songs into completed albums at reduced prices, the iTunes Store is the best way for PC and Mac users to legally discover, purchase and download music and video online.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.
Starbucks Coffee Company provides an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit www.starbucks.com.