Advertisers are getting hip to new technologies, with a new Westin ad in Grand Central in NYC offering commuters a free ringtone via Bluetooth. We sent enterprising videoman Nick McGlynn to Midtown to check it out in person. Similar ads have popped up recently, such as a Target ad featuring a headphone jack that allowed people to listen to an album while they wait for the subway. This is the future of advertising! Brand loyalty via techno-bribes! Get excited!!!
Westin Ad Doles Out Free Ringtones via Bluetooth
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Moving over to the NBN will soon (hopefully) be an easier and more transparent process, thanks to new rules for telecommunications companies released today by the ACMA.
The ACCC just issued two fines, totalling $25,200, to NBN provider MyRepublic for "alleged false or misleading representations about its NBN service performance".