The do-it-all set-top box market's about to get even more crowded, the newest kid on the block coming from start-up Building B. Their hook: wireless delivery of traditional TV content in HD, plus VOD and web video without a PC. The catch: They're not so forthcoming with the details in regards to the tech it's using for delivery or prices for either the box or the service. WiMAX seems like an ideal delivery method, given the range it covers and its beefy bandwidth, so what Building B wants to do is definitely possible. But, the service launches in the fall, and WiMAX won't exactly have most of the country blanketed by then.
Either way, their vague assertions without hard specifics leave Om Malik (and us) "inherently skeptical of their claims." Topping off our saucer of skeptic's milk is the fact that their targeted ad partner is Claria, better known in its past life as Gator Corporation, proprietor of the eponymous adware client that plagued tens of millions of PCs in the late '90s.
The bottom line is that we'll believe in the One True Box when it's sitting atop our TVs—we've heard way too many empty promises from far too many prophets to be true believers before then. [Building B via NewTeeVee/GigaOM]