This projector is for the videophile who lives in a glass house near the equator and is to cheep to buy blackout shades.
The Sanyo PLC-XF47 (Who comes up with these names?) is boasting a ridiculously high 15,000 lumen's. We can barley fathom how bright that must be, although what were they thinking keeping it at 1024x768? If we're going to spend 30-grand on a projector it better at least be 1920x1080. Although they did add wireless HD streaming. Look for it in October if you've got 30-grand lying around, or a bunch of credit cards taunting you.