Adwatch: Pioneer "Project Kuro" LCD-killing Plasma Tech

Here's a 3:40 film montage featuring Spike Lee and some other directors, cinematographers and photographers talking about films, and the essence of kuro, Japanese for the color black, but also the "deep or endless nature of black." It's part of Pioneer's new "Project Kuro" marketing campaign, which will be announced today and gain momentum this fall.

After the jump, there's another video, Pioneer's "Passion" video. No, nobody gets nailed to a cross. But the visuals are so impressive you might want to take your favorite recreational substance and enjoy.

Trending Stories Right Now