Is it just me or dolack a certain pop? Where's the snark? Apple's campaign boasting the grating Justin Long glibly goading John Hodgman into manic depression over his boring 9-to-5 life as a PC might be wearing thin, but generally speaking they put out ads that seek to entertain or, at the very least, provoke a reaction other than a yawn.
ad guys: Take jabs at Apple's market share. Subtly gloat that it doesn't matter what you think, you'll probably be using Windows. I don't care. Surely you can come up with better than "Wow."